I love a good story, even more so if I get to help tell it.


Through my skills in graphic design, writing, social media, photography, and more, I've helped strengthen a lot of brands big and small. But every creative step has to begin with strategy. That's the foundation we'll build first, by finding out who you really want to reach, being open to new ideas and new messages, delivered with consistency and improved knowledge.


In addition to my own clients I've shared projects with other freelance professionals and also offer my services to advertising agencies of all sizes. With nearly twenty years in the marketing and advertising industry, these are just some of the client categories that I've been lucky to gain experience in:

  • Tourism promotion
  • Nonprofits
  • Museums & galleries
  • Bars & restaurants
  • Special events & fundraisers
  • Government
  • Business consultants


  • Large corporations
  • Medium sized companies
  • Startups
  • Film & television
  • Economic development
  • Financial planning


I think visually and channel inspiration into making all sorts of things. From the slideshow below you'll see the work I've done for print, identity, web, packaging and beyond. Please feel free to request information on different projects, partnerships or case studies at any time in the form below.

I help people craft their voice, their visuals, and their conversations so that their content is more than just a post, but human, and part of a longer story that keeps evolving. Think of me like a coach, we’ll hone your workflow and your comfort level in any number of platforms. Then we’ll look at the data to see a real time measure of interactions and find a true understanding of your audience and how you like to interact, together.  "Social media" is a new level of engagement for all of us, but the tactics to make it work well are rooted in good ole' customer service and honest interaction.

It's a question I've had to answer my whole life. And I've discovered it's a question I need to keep asking myself.   This site is meant to be about more than just what I’ve done, but also what I believe is possible.


Ready for a creative journey?

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Initial Here Creative Services is owned and operated by T.C. Pellett

in beautiful downtown Rochester, New York