I love a good story, even more so if I get to help tell it.
Through my skills in graphic design, writing, social media, photography, and more, I've helped strengthen a lot of brands big and small. But every creative step has to begin with strategy. That's the foundation we'll build first, by finding out who you really want to reach, being open to new ideas and new messages, delivered with consistency and improved knowledge.
In addition to my own clients I've shared projects with other freelance professionals and also offer my services to advertising agencies of all sizes. With nearly twenty years in the marketing and advertising industry, these are just some of the client categories that I've been lucky to gain experience in:
I think visually and channel inspiration into making all sorts of things. From the slideshow below you'll see the work I've done for print, identity, web, packaging and beyond. Please feel free to request information on different projects, partnerships or case studies at any time in the form below.
Campaign photography and retouching for Iron Smoke Distillery
Batavia Boot & Shoe Co. - "SOLE OF A MAN" look book, 6 Gold ADDY Awards & Regional Silver ADDY
Invitation/print campaign, Rochester Museum & Science Center Gala, 2016, Silver ADDY Award Winner
Invitation for the first annual Dress For Success, Rochester fundraising event, 2016
"Drifters L.B." restaurant identity campaign - Gold ADDY Award Winner
Created the Care Consultants of Rochester identity system, website, copy and print collateral.
Xerox/Buck Consultants brand transition – numerous print & digital materials
Illustrated new golf hole signage for all Monroe County managed golf courses (81 signs in total)
Invitation & print campaign for the Rochester Museum & Science Center Annual Gala, 2015
Jane Vintage identity
mrktstreet identity system
"Fall Back" self promotion elements + "In-Fall-Graphic" design elements
DealerDOCX "Matchbox" promotional mailer campaign
"A Deliberate Life" blu-ray packaging - Silver ADDY Award Winner, campaign
"Animal Art Expo" poster series/illustrations 08' - 11'
Timber House Concerts identity
NYSERDA Home Performance collateral
White Rhino, Zambia
Seneca Lake Grapes
Rohrbach Brewing kegs
Oak Alley, Vacherie Louisiana
I help people craft their voice, their visuals, and their conversations so that their content is more than just a post, but human, and part of a longer story that keeps evolving. Think of me like a coach, we’ll hone your workflow and your comfort level in any number of platforms. Then we’ll look at the data to see a real time measure of interactions and find a true understanding of your audience and how you like to interact, together. "Social media" is a new level of engagement for all of us, but the tactics to make it work well are rooted in good ole' customer service and honest interaction.
Batavia Boot & Shoe Co. - "SOLE OF A MAN" look book sneak preview, digital/social campaign
"Fall Back" self promo campaign web/social survey component and custom infographic/blog post
Working with the team at Brandtatorship and Smashburger's corporate office, we were able to get more than 540K impressions, reach nearly 300K people, & achieve 7K+ web clicks over 3 weeks.
Nazareth College #NazGramTakeover – 1,534 likes over 6 days via 18 total posts
Nazareth College #NazGramTakeover cont.
Rohrbach Brewing Co. Brewers Fest Campaign - three week campaign, improved likes (343), impressions (nearly 1.5 million) and real ticket sales (91% of total event sales) – Gold ADDY Award Winner
Rohrbach Brewing Co. Brewers Fest Campaign cont.
NYSERDA social rebranding
Victoire Belgian "Beer Nerd" campaign - Silver ADDY Award Winner
Monroe County Parks virtual tours
It's a question I've had to answer my whole life. And I've discovered it's a question I need to keep asking myself. This site is meant to be about more than just what I’ve done, but also what I believe is possible.
Ready for a creative journey?
Initial Here Creative Services is owned and operated by T.C. Pellett
in beautiful downtown Rochester, New York